Horton International recently partnered with Sazerac Company to appoint three senior leaders to drive growth and expansion in India, a high potential market.
These appointments supported Sazerac Company’s ambition to become a major player in the alcoholic beverages industry in India, requiring experienced commercial leaders to drive the organisation’s continued expansion.
Reflecting on the search, Michelle Bauer, Global VP of Human Resources, Sazerac Company commented:
“We mandated Horton International to search for business heads each to lead two of our markets in India, the West and East regions. These roles required entrepreneurial individuals who had led Primary and Secondary sales of alcoholic beverages in the respective markets, managed distribution and route-to-market execution, had strong government liaising skills and managed overall P&L and cash flows of their territories.
While Horton International had not worked in this industry sector in India earlier, we trusted them with the searches as they came with a strong first principles-based approach to researching the market and were able to demonstrate that lack of past experience in the category was not going to limit them.
To their credit, they researched the market so thoroughly, that out of the candidates they presented, we were also able to identify a third leader; to lead the business for a new product category that we were getting ready to launch in India.Their response time, the personalised time and attention that Partners, including the Managing Partner for India, assigned to these searches, quality of their engagement throughout the search process and their commitment to bringing these searches to a close, is what we appreciated a lot.”
