Recruitment / TA – is a SALES & Marketing job

YES folks – you read it right !!!!!

 Am I serious ??? Surely I jest ???

 NO !!! I am dead serious

 And coming from me – 10 years in hardcore Sales & Marketing – with some of the BEST BRANDs – and then 25 years in HR / Recruitment / excecutive search – I SHOULD KNOW

 The fact is – I DO !!!!

 Lets look at what recruitment is all about

1. Identify what you need and when ( planning)
2. Plan / organize to tap the apt candidates
3. Attract them
4. Acquire them ( against stiff competition)
5. Retain them

That’s EXACTLY – what Sales & Marketing – does – hopefully better

1. Identify what you need and when ( planning) >>> Planning
2. Plan / organize to tap the apt candidates >>> target client identification – and acquisition plan
3. Attract them — attract and acquire the apt guys
4. Acquire them ( against stiff competition) – as above
5. Retain them>>>various strategies – incentives / helping them achieve targets ( nothing motivates more)

 Sure – the TA / recruitment guys are good – its just that the Sales & Marketing guys are more suitable

 Its NO SURPRISE – that most of the successful Recruiters / Talent acquisition guys have a STRONG SALES & Marketing background

 Sure you may have a different opinion — happy to have a debate

Amy Cutbill

Amy Cutbill is the Global Digital Marketing Manager at Horton International and has been part of the group since 2018. She works closely with partners across more than 45 offices in 35+ countries, supporting Horton International’s brand, digital presence and communications.

See Full Bio